Supporters of confidentiality try to limit, like California from banks financial data

Privacy advocates are asking to redouble their efforts, California’s banks and other financial institutions - either by law or a referendum - for consumers’ permission before sharing or selling their financial data.

For the last two years, the financial sector, it reached an action to kill privacy in the State Assembly. The Senate on March 3 of the State yet expired, accounts and sent to the Assembly. But now, with government opinion polls show a high level of financial support for privacy, industry is considering a compromise.

The bill, financial institutions to promote clients’ permission before data to other companies and stop distribution of such data to its member organizations, if customers asked to do so.

”I am very optimistic at the end of the day is it such a measure,”J. Herb Wesson Jr., Los Angeles Democrat and speaker of the Assembly, said this weekend. Mr. Wesson ,”,”, moderate Democrats that their votes have blocked action, and businesses against the bill were more flexible.

But if the bill is not new, bank interest is likely to fight, an even greater extent on the ballot in March of next year.

Each point vue”en California as a battleground,’’said Chris Larsen, CEO of E-Loan, a loan of the Internet and vote for the main measure Backer. ”California is a large market, it would be a tipping point. It would be such a strong country.”

Developments in California are a glimpse of a great battle this year in Congress, where financial institutions argue that states should not be on flexibility in the Gramm-Leach-Bliley Act of 1999, the introduction of requirements of privacy, stricter than required by federal law. The centre of gravity of this measure was to break the law walls separated, as banks and stockbrokers.

The popularity of privacy shares of the Bank has shown last year in North America Dakota, which is conducive to privacy won 72 percent of the vote in a referendum while the bank had interests By an overwhelming majority outspent them.

But while the banking industry nationally was not too concerned about North Dakota, California is another matter, with 12 percent of the population of the nation and higher than the average household. His financial industry, for consumers, annual turnover of $ 32 billion from direct advertising, marketing and telecommunications E-mail advertising, which may be reduced under the legislation. Critics of the Senate also Citicorp, Bank of America, JP Morgan Chase, MBNA, Capital One, Wells Fargo, Aegon Insurance and State Farm Insurance.

State Senator Jackie Speier, a Democrat from the San Francisco area and the holding of the sponsor, the bill, said a strong measure could eventually be in the year, largely because banks, including the threat posed by voters a piece of legislation even harder next year, if the legislature failed to act.

Fred Main, Senior Vice President of the State of Commerce and Industry of the House of Representatives and spokesperson for opponents of privacy measures, he hoped, a reasonable compromise”,” in the legislature. Opponents have launched a newspaper advertising campaign said Speier Rechnung”auferlegen make millions of dollars in significant additional costs with no benefit for consumers.”

According to the Speier bill, if a customer does not answer a request to exchange information with outside firms, the data can not be divided. Mr Main said that such a provision would be acceptable only if it focuses on controlling the use of data for marketing purposes.

The bill would also allow customers to prevent data sharing between companies, branches or subsidiaries. In this case, if the customer does not act, distribution. Ms. Speier added that provision last year to an objection from Dir Gray Davis, has not publicly taken their action.

But Mr. Main said that the customer has the possibility of disclosure of information would prevent business practices that customers welcome.

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